MARKETING, STRATEGY, ECONOMICS, OPERATIONS & HUMAN RESOURCES: INSIGHTS ON SERVICE ACTIVITIES
La Londe les Maures, France - May 25, 26, 27 & 28, 2010
The first International Research Seminar in Service Management was held in 1990, with the explicit aim of overcoming traditional boundaries between operations management, human resources management, economics, strategy and marketing, such intertwined disciplines when dealing with services. 2010 will bring round the eleventh edition of the seminar. By enabling thorough and fruitful exchange between some hundred or so participants from different countries, this formula has proved itself.
The conference is structured so that there are only two competitive sessions occurring at the same time. Each author has forty-five minutes to present the paper and to lead a discussion with the audience. Many leading universities from all over the world have sent participants – from established researchers to those new to the field – who, through their participation, established new networks or rejuvenated old ones to exchange ideas, and information. At each session, both academics and practitioners participate in debates, dialogs, and formal presentations. Each author participates throughout the whole seminar, where friendliness and informality are part of the tradition, greatly enhanced by the beautiful setting of the seminar in a Mediterranean seashore environment.
In addition to the rich intellectual exchange, the conference provides a visit to the magnificent and the car-free Porquerolles Island, and a special Mediterranean dinner.
The Institut d’Administration des Entreprises (IAE) hosts the Research Seminar. It is one of the leading public University Business Schools in France. The IAE of Aix-en-Provence was the very first school in Europe - in 1979 - to introduce a one-year graduate program in the management of services.