The 2009 conference is scheduled June 2 to June 5, 2009
The La Londe Conference is organized by the Aix Graduate School of Business (named IAE Aix in France ), a part of the Paul Cézanne University in Aix-Marseille.
The first International Research Seminar in Marketing was organized by the Aix Graduate School of Business in 1974. Due to its initial location, this seminar was originally known as the "Sénanque Seminar". It is now located in La Londe les Maures, a seaside resort on the French Riviera and is known as the La Londe Conference.
The seminar is unlike many other conferences in that it is of a reasonable size (not more than 100 participants) and truly international. It is characterized by a friendly and informal atmosphere of exchange between researchers from all over the world. Exchange is a catchword of this conference and participants stay in the same resort for better interaction.
The conference takes place early June and starts on Tuesday at 6:30pm, with a friendly "get together" enabling old friends to catch up on their latest news and new acquaintances to get to know each other informally before the actual seminar gets under way. The conference ends mid-afternoon on Friday after lunch.