The first International Research Seminar in Marketing was organized in 1974 by the Aix Graduate School of Management (I.A.E. Aix-en-Provence), a part of the Aix-Marseille Université (France). Due to its initial location, this seminar was known for a time as the "Sénanque Seminar". It is now located in La Londe les Maures, a seaside resort on the French Côte d'Azur and is known as the "La Londe Conference".
The La Londe conference is held every year late May or early June. It is devoted on a biennial basis to:
2013 La Londe Conference in Marketing Communications and Consumer Behavior
From Tuesday May 28th to Friday May 31th, 2013, La Londe Les Maures
2014 La Londe Conference in Service Management
May 27-30 2014, La Londe les Maures