The La Londe Conference

The first International Research Seminar in Marketing was organized in 1974 by the Aix Graduate School of Management (I.A.E. Aix-en-Provence), a part of the Paul Cézanne University in Aix-Marseilles (France). Due to its initial location, this seminar was known for a time as the "Sénanque Seminar". It is now located in La Londe les Maures, a seaside resort on the French Côte d'Azur and is known as the "La Londe Conference".

The La Londe conference is held every year late May or early June. It is devoted on a biennial basis to:

Marketing Communications
and Consumer Behavior
(the odd years)

Service Management
(the even years)

Next event:
2009 La Londe Conference in Marketing Communications and Consumer Behavior
From June 2 to June 5, 2009, La Londe Les Maures 		Next event:
2010 Londe Conference in Service Management
May 25 to May 28, 2010, La Londe Les Maures
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