The La Londe Conference

The first International Research Seminar in Marketing was organized in 1974 by the Aix Graduate School of Management (I.A.E. Aix-en-Provence), a part of the Paul Cézanne University in Aix-Marseilles (France). Due to its initial location, this seminar was known for a time as the "Sénanque Seminar". It is now located in La Londe les Maures, a seaside resort on the French Côte d'Azur and is known as the "La Londe Conference".

The La Londe conference is held every year late May or early June. It is devoted on a biennial basis to:

Marketing Communications
and Consumer Behavior
(the odd years)

Service Management
(the even years)

Next event:
2013 La Londe Conference in Marketing Communications and Consumer Behavior
From June 4th to June 7th 2013, La Londe Les Maures		 Next event:
2012 Londe Conference in Service Management
29 May to 1 June 2012, La Londe Les Maures
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